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JAY SAYA

From a 9-5 to Full-time Photographer:
The Story of Jay Saya

www.jaysaya.com

Jay Saya’s first camera wasn’t gifted or thrifted—it was stolen. Growing up in a low-income household in Melbourne’s Western suburbs, Saya didn’t want to ask his parents for money for a ‘silly’ Kodak disposable. It wasn’t rebellion or kleptomania, just a curious 14-year-old kid who saw a camera on the shelf at the local supermarket and thought, why not?

 

That week, Saya brought the camera to school (or more accurately, skipping it), snapping portraits of his friends and their day-to-day. When that roll ran out, he went back and pocketed another. He saved up coins (yes, actual coins, it was the 90s) and paid to get it developed. But the photos didn’t start there. It wasn’t until he saw old family photos that he recognised a deeper thread: himself, as a young kid, holding his dad’s camcorder. “A lot of the home videos from our childhood, I actually shot,” he says. “I must have been 12. My siblings were all babies. I had no idea it was that early.”

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Discovering Visual Language 

When Saya first tried to define his photographic style, he couldn’t. He was mimicking what he thought the industry wanted: minimalism, clean edits and neutral tones. “I looked at my feed and thought, none of this is me.” It wasn't until he started to ask the right questions: "What do you like? What draws you to a photo? What do you want to say?"  that Saya felt he found his own stylistic take. 

The answers; Bold colour, Narrative structure and Cultural Commentary. “I used to be scared of using colour. But then I found Jack Bridgland’s work. It gave me permission to experiment.” He also credits Tyler Shields, whose storytelling taught Saya the power not only of restraint but intentionality behind a shot, and Tupac Shakur, whose fearlessness taught Saya to stand for something. 

Today, it’s not just bold colour or stylised tone that ground Saya's work but rather projects that speak to his heritage. 

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Bloodline
 

Saya's Bloodline series isn't just a fashion editorial—it stands as a tribute to lineage. A celebration of culture. A reframing of how Asian bodies are seen. Featuring Rhiannan Callaghan and Amy Zhou, Saya wanted each scene to reveal a different dimension: boldness, strength, and ambition. “In Australia, Asian culture is often seen as one-dimensional,” he says. “I want to break that.”

Every look in Bloodline is anchored by the colour red—chosen for its power in Chinese culture, symbolising luck and resilience, and resonating personally as Saya's favourite colour. 

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Office Fever Dreams
 

That same balance of creative vision and cultural commentary shaped Office Fever Dreams, a visual essay on corporate fatigue. Shot in a single set with props sourced by stylist Luke Gibson, the series evokes the quiet absurdity of working life. “Luke said, ‘The backdrop never changes in an office.’ That hit me. So we didn’t change it.”

Each shot builds the portrait of a character navigating the loop of desk life. Whilst you might not guess it from this article, Amy played the proxy for Saya himself—tethered to routine but hungry for expression.

After school but prior to his photography career, Saya entered the IT world out of necessity and worked his way up the ranks for 5 years. The money was reliable. He bought a house. To his family, he was doing well. “From their perspective, I’d made it,” he says. “But I couldn’t shake this feeling. I thought, I can’t do this until I die.”

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Vicinity 

The Office Fever Dreams series struck a nerve and led to a commercial campaign with German streetwear brand Vicinity. “That’s how it works,” he says. “You put out work with intention, and it circles back.

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The Power of Serendipity—and saying 'Yes'

The defining moment in Saya's Australian career actually occurred in Tokyo. HE was eating a sandwich outside a Family Mart when a stranger approached him. They exchanged only a few words due the language barrier—but swapped contacts. Weeks later, that same man introduced him to a group of creatives, including a designer and model who asked: Would he shoot their lookbook? He had never shot fashion. But he said yes.

“We met in Harajuku. They styled the model, I shot on the street. It wasn’t about being perfect. It was about the moment,” Saya recalls. Something about that chaotic, collaborative rush lit something within Saya. “That was it. That was the feeling.” Back home, Saya chased that energy. He reached out to aspiring models, did TFP shoots, and built momentum. A friend once told him, “Every person you shoot connects you to three more.” It proved true. But his biggest growth came when he started assisting.

Saya recalled one established photographer who handed him a brutal wake-up: “You’re arrogant if you think you can make it in this industry without assisting.” He took it in stride, entering a high-volume e-comm environment under several established mentors in the Melbourne industry, where he learned to navigate studio lighting and shoot pacing. From there, his fashion photography career began to take shape. “I never imagined I’d get a full-time job in photography,” he says. “That was the dream,” although he notes, “I still feel like I’m at the beginning of my journey and still have a lot more to learn”.

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Rapid Fire with Jay Saya

What’s your way of showing love?
"Sharing. Sharing my life, sharing a meal and sharing my experience the way I know how, through photography."

What’s something you miss about your former self that you need to let go of?
"Previous self-destructive behaviours, a lot of vices, yeah. Alcohol and drugs can be really glamourised in creative industries, and even though they might be attached to fun moments, ultimately, nothing good comes out of that sort of lifestyle."

What’s your favourite comfort food?
"Hot chips."

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From supermarket aisles to Harajuku streets, from IT desks to exhibition walls, Saya's journey isn’t just about making it in the arts—it’s about making meaning. Saya has built a visual language from fragments: family tapes, late-night edits, old rolls of film, the colour red, a 9-5 and community.


Photography, for Saya, is an offering. It’s not just about capturing a moment. It’s about honouring heritage—and saying 'yes' to see where it might take you next.

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To work with Jay Saya send enquiries to: hello@jaysaya.com

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